Rada Cutlery, commonly known as "Rada" is a brand specializing in the production of high-quality kitchen knives and utensils. The company was founded in 1948 by Dean O. Rada in Waverly, Iowa. The history of Rada knives is marked by its commitment to American craftsmanship and exceptional quality at an affordable price.
Dean Rada initially started the company as a small operation in his own basement producing kitchen knives and utensils for local residents. As demand for his products grew Rada expanded the business and focused on selling his knives through a direct sales model.
The direct sales approach allowed Rada to offer their products directly to consumers, bypassing traditional retail channels. This strategy enabled the brand to maintain affordable pricing while delivering high-quality knives to customers. Rada established a network of independent sales representatives who would sell the knives through in-home demonstrations and local events. The emphasis on affordability and value has been a cornerstone of Rada's success. By keeping production costs low and selling directly to customers, Rada was able to offer quality knives at competitive prices. This approach has made Rada knives accessible to a wide range of consumers.
Over the years Rada has expanded its product line to include a variety of kitchen knives, utensils and other kitchen accessories. They offer a wide range of options to cater to different cooking needs, from chef's knives to paring knives, bread knives and more. Today, Rada Cutlery is still based in Waverly, Iowa and remains a family-owned and operated company. Their commitment to American-made quality, affordability and direct sales continues to be central to their business model. Rada knives are widely recognized for their value, sturdiness and the trust they have garnered among home cooks and professional chefs around the world.